InDesign's data merge features enables simple personalization of text and images. But if you'd like to take personalization further - known as hyperpersonalization, then you need automated layout building. So you can:

• style content differently for each item
• include bespoke charts, diagrams, infographics, and tables
• vary the position, scale, and number of images across items.

Because the layouts are being buiit programmatically, we're not limited to single pages. A hyperpersonalized item can consist of any number of pages at any reasonable size.